Reed McDonald

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Founder (BandSyde), Artist Manager (Underdog Artist Group)

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Join date: Aug 16, 2024

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With seven years of hands-on experience in the Texas music scene, Reed McDonald has worn just about every hat... venue GM, artist manager, booking agent, graphic designer, blog writer, videographer, and creative strategist. As the founder of Underdog Artist Group, he’s built a roster of rising artists by focusing on long-term development, fan-first branding, and the kind of grit that can’t be faked.

Reed’s roots in live music run deep, and his work behind the scenes has helped shape some of the most promising new acts in country, rock, and Americana. Now through BandSyde, he brings that same energy to the page. Highlighting overlooked talent, exploring the mechanics of music marketing, and telling the real stories behind the songs.

He writes the way he works: all-in, detail-driven, and always looking out for the underdog.

Posts (136)

May 28, 2025 ∙ 2 min

Cam Allen Strips It Back with “Feelin’ Again” on Southbound Sessions

Stripped down and locked in at Love & War in Plano. Cam’s one of the hardest-working artists in the scene right now, and this session proves why.

May 28, 2025 ∙ 4 min

The Red Clay Strays Are Destroying Genre... And That’s the Point

I booked Red Clay Strays for opener pay once. Six months later, they sold out Hank’s in 25 minutes. Now they’re one of the most exciting bands in the country. No genre. No filter. Just gospel, grit, and fire.

May 28, 2025 ∙ 2 min

Treaty Oak Revival Is Building a Scene, Not Just a Fanbase

Treaty Oak Revival isn’t just gaining fans... they’re building a movement. Bootleg merch, packed-out shows, and a new single that pulls no punches. West Texas is raising hell again, and it sounds like "Missed Call."